MailerLite Email Marketing Tool Review 2025: Features, Pricing, Pros & Cons
MailerLite email marketing tool is one of the most popular and powerful email marketing services. With so many options available today like ActiveCampaign, Mailchimp, Kit and Brevo email tools, it can be quite difficult for you to choose the right tool.
Are you looking for a stunning email marketing tool that is easy to use, affordable and effective? Then MailerLite automation email service could be the right platform for you. Because this best email marketing tool is a very effective one for small, medium and large businesses.
Today in MailerLite email marketing tool review, we will analyze in depth its features, price, features, all the pros and cons. We will compare MailerLite with other email marketing tools to determine if it is right for you.
What Is MailerLite?
MailerLite is an email marketing software designed for small and large businesses. It is mainly for those who want to build relationships with customers through newsletters, automation, and campaigns to manage their business with the help of email.
The MailerLite email marketing tool was founded in 2010. It currently has more than 1 million users worldwide. It has become one of the most trusted email tools used to promote businesses online.
The MailerLite email marketing service is easy to use and user-friendly. It has a modern interface, its simplicity and affordable price that are suitable for beginners who want to create professional marketing templates without coding skills. It even allows you to automatically connect with customers at specific times due to the automation system in place.
Why should you choose MailerLite?
- Excellent for beginners and professionals alike
- Affordable compared to Mailchimp and ConvertKit
- Reliable automation system
- High deliverability rate
- Constant feature updates
Simply put, MailerLite gives you everything you need for successful email marketing without breaking your budget.
Key Features of MailerLite
MailerLite email marketing service offers a full range of tools for campaigns, automation and audience management all in one. Its marketing tool is very easy to use with an automation editor, suitable even for beginners.
MailerLite email marketing review found that it is quite suitable for small to medium-sized companies as well as large organizations. Let’s analyze what top features this best email marketing tool has integrated for us:
1. Drag-and-Drop Email Editor
The MailerLite email marketing platform’s drag-and-drop builder is very easy to use. It’s also suitable for new users. You can easily create a professional newsletter in minutes. Moreover, no coding skills or touch are required to use this email template! To create an email template, simply choose a template, drag and drop content blocks (text, images, buttons, and videos). The MailerLite editor is responsive, helping your engaging emails look perfect on any device.
2. Email Automation
With MailerLite’s email marketing automation tools, you can create smart workflows that automatically send emails based on user behavior. Another amazing feature is the action steps that are extremely important for existing and new customers.
It allows users to create automated campaign workflows with seven triggers (field update, form completion, link click, group join, anniversary, date and segment) and e-commerce triggers. It also allows you to add multiple features and triggers to plan complex workflows.
3. Email Templates
MailerLite email marketing tool comes with a number of ready-made email templates. These templates come in a wide range of ready-made templates for various niches, from blogs to e-commerce. You can even customize them using colors, fonts and layouts that match your brand. An advanced HTML editor has been added to make your email templates more beautiful and attractive.
4. Landing Pages and Forms
Using MailerLite’s form builder, you can create custom embedded forms, pop-up forms and landing pages. You can set up signup pop-up forms, exit intents, time triggers and page targeting to grow your targeted audience. MailerLite supports code injection, A/B testing and UTM parameters for tracking, which is very useful for attribution.
5. Subscriber Management
MailerLite allows you to list different groups of manual and automatic segments to manage your leads or audience.
So use subscriber management to organize your audience using categories, groups and tags. Subscriber management is an important aspect among MailerLite pros and cons.
This platform allows you to add new subscribers, edit their information and segment subscribers based on various criteria. As a result, you can send an effective and relevant email to your audience.
6. Advanced Analytics
With advanced analytics options, MailerLite tracks all the important metrics of your email marketing in real-time, performance like open rate, click-through rate, unsubscribes and conversions through data-driven reports after your newsletter is sent to your audience.
It also performs A/B testing to optimize content for smart targeting of your audience and provides an analytics dashboard full of insights into audience behavior.
7. Integrations
To make your email marketing workflow easier, it integrates with popular platforms like Shopify, WordPress, WooCommerce, Zapier and Stripe, allowing you to sync customer data, automate tasks and effortlessly launch campaigns.
All of these popular and important integrations also help you track CRM, track leads, manage subscribers and trigger automations based on real-time actions.
8. Deliverability
MailerLite has the highest deliverability rate (98%+). This means that your emails actually reach your subscribers’ inboxes instead of the spam folder. This means that MailerLite maintains the highest deliverability rate. This email marketing platform’s ISP determines that the emails you send go directly to the inbox and helps reduce bounce rates.
MailerLite Pricing Plans
MailerLite email marketing tool basically offers the most flexible and affordable pricing to its audience. Below are the MailerLite pricing plans:
| Plan Name | Contacts | Monthly Price | Key Features |
|---|---|---|---|
| Free Plan | Up to 500 subscribers | $0 | 12,000 emails/month, automation, landing pages, basic templates |
| Growing Business | Up to 500 subscribers | From $9/month | Unlimited emails, custom branding, dynamic emails, auto resend |
| Advanced Plan | Up to 500 subscribers | From $18/month | Facebook integration, promotion popups, advanced analytics, 24/7 support |
| Enterprise | Custom | Custom pricing | Dedicated account manager, priority support, migration help |
MailerLite Pros and Cons
While the MailerLite email marketing platform has all the modern features, it also has some pros and cons. Here’s a quick look at them:
✅ MailerLite Pros
- Easy to use for beginners
- Clean, modern dashboard
- Affordable pricing
- Strong deliverability rate
- Excellent automation and analytics
- Built-in landing pages and forms
- Integrates with major tools
❌ MailerLite Cons
- Limited email templates compared to some competitors
- Advanced automation needs a bit of setup
- Some integrations require Zapier
MailerLite vs Competitors
| Feature | MailerLite | Mailchimp | ConvertKit (Kit) | Brevo (Sendinblue) |
|---|---|---|---|---|
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Pricing | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
| Automation | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Templates | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ |
| Free Plan | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Deliverability | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Best For | Small Business, Bloggers | Agencies | Creators | eCommerce |
Who Should Use MailerLite?
MailerLite is ideal for:
- Bloggers who send regular newsletters
- Small businesses growing their audience
- Freelancers who want automation on a budget
- eCommerce stores for customer retention emails
- Course creators and digital marketers
If you want professional results without the complexity, MailerLite email marketing tool is an excellent fit.
MailerLite Analytics & Reporting
You can track:
- Open & click rates
- Device usage (mobile vs desktop)
- Conversion goals
- Unsubscribes and bounce rates
You’ll know exactly what works and where to improve.
Customer Support Review
MailerLite provides 24/7 email support & a large knowledge base full of tutorials and guides.
In the Advanced plan, you even get live chat support, which is very helpful for quick issues.
